The publication shows 24 full-page reproductions of (12) collages, all for which Pichler uses the same page in the same book of plants Floribundarosen. But instead of blossoms and buds it is now excerpts of advertising texts or shadowy cowbodys of full-page Marlboro adds that sproud on the rosebush. There is an appealing contrast between rosebushes and insurance adds, between the cloudy silhouettes of the blossoms and edgy cowboys on their horses. The fragments are inserted into the pages, hence all of the collages have a recto and a verso view. When hung on the wall, one view usually remains hidden.